5 Compelling Benefits Of Video Marketing

The pandemic changed our lives in multiple ways. Most of us now live life in the online mode. Classes are online, work is from home, and most of our shopping is home delivered too. Therefore, marketing has acquired a whole new paradigm, that of video marketing. Brands must engage most of their potential customers while they are on the Internet via their phones and laptops. One of the best ways to engage in digital marketing is by using videos.

If your brand can create video ads that consistently get attention from people online, then there is a good chance that your business will flourish. The new age of marketing is all about video marketing. Brands have had to adapt and grow to take their business further. During the pandemic, many small businesses went under while many new businesses opened up and flourished. 

Brands and businesses that have been able to create video ads that impact or connect with the audience have witnessed consistent growth and support. The Internet is a platform where anyone can put out any video, and if the content is good, it will gain popularity.

With the popularity of Instagram Reels, Stories on Facebook and Instagram, Facebook Video ads, the first step a brand has to take to get its name out there is to create video ads. Video marketing may seem complex at the start, but it is quite easy once learned. This is a skill that several brands have had to acquire in order to succeed in the online mode. Brands that can afford to have hired specialised professionals to provide video marketing services. Smaller brands and business owners have had to learn the skill.

While it may seem intimidating, some video editors can help you with editing videos very easily. One of the best video editors available online is InVideo. It is a web-based platform that is free to use and does not even require a signup. The platform can be used on MacOS and Windows and is best optimised to be used on the Chrome browser. Many templates are readily available, and many filters can be used. Easily incorporate text and audio into your video with the help of InVideo editor. The AI system is suitable for detecting and correcting any text or colour errors to lend your videos a professional look.

Many other video editors are available, some of which are free. In sum, with the help of a video editor, you can easily complete the task of editing videos and use them for marketing. The brands that are thriving and succeeding are the ones that are using videos to engage their customers and drive traffic to their pages.

But why go through all the trouble to create video ads, and not just advertise through posts and images? Listed here are some compelling benefits to video marketing that prove that it is the most successful strategy in 2021 for digital marketing.

1. Videos do great on searches: When you search for something on Google, then chances are, some of the first suggestions will be of videos related to the topic you searched. This is because videos engage viewers for much longer than images or text. Search engines are aware of this and therefore push videos to the top of search results. In fact, videos are so popular on the Internet that YouTube is second to Google regarding search engines. Suppose you create video ads that are compelling and interesting and tag them well with the appropriate SEO. In that case, it will feature on searches often on Google and YouTube, and your brand’s visibility will be boosted manifold. Promoting these videos on social media like Instagram and Facebook will also drive traffic to your page.

2. Conversion rates are boosted by using video: Data provided by HubSpot suggests that adding a video to your website’s landing page can increase conversions by up to 80%! This is because videos can significantly influence potential customers to make purchases, especially if they relate to a brand or find an ad interesting. Therefore, it is important to create video ads that customers can relate to, making them more inclined to purchase. Videos are a great way to connect emotionally with the audience, which can bring conversions and sales!

3. Videos can be shared on social media: In the age of social media, word spreads fast. Everyone constantly likes and shares posts and videos that they personally like with their friends on social media. If your videos impact a potential customer, they could share them with their friends. Your customer base could increase manifold. Videos go viral every day, leading to massive gains for the creators.

4. Videos can complement email marketing campaigns: Email marketing has been one of the most popular tools for digital marketing for years. Most people are annoyed by spam emails from brands. They don’t open the emails or send them straight to spam or trash. However, adding a video in your mail will not only prevent it from going to spam but will also warrant the receiver opening it to see what the video is about. Adding video in the subject line is a strategy that is being used increasingly by brands and advertisers. Here is a whopping figure—adding a video to an email leads to an increase in click-through rate by 200-300%! Videos are easier to watch, and your message will reach the customer with less time and effort.

5. Videos are a sign of legitimacy: Videos build trust and credibility of brands among customers. Making videos requires investment. A brand would not commit if it wasn’t legitimately interested in getting more customers. Fraudulent brands often don’t create video ads, thereby giving away their lack of legitimacy. Making product videos, demo videos, and tutorials makes customers trust the brand and its products. Building on this trust is important to translate it into sales.